In this paper , according to current practical requirement of information technology and sales management , a new conception putting the idea of customer relationship management into sales management system of erp is put forward , and the contents and methods of their integration are studied . then a method of customization - oriented quotation is proposed . by means of the model of double - layer construction combining c / s and b / s , the sales management system based on erp is researched and developed 本文結合當前信息技術和銷售管理的實際需要,提出了將客戶關系管理的理念融入erp銷售管理系統(tǒng)的構想,研究了它們的集成內容和方法;探討了面向客戶化定制的產品報價方法;并采用c s與b s相結合的雙層架構模式設計和開發(fā)了基于erp解決方案的銷售管理系統(tǒng)。